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This course will be delivered in English.
As the business environment in China and in the world is becoming ever more complex, more turbulent, more global and more competitive, thinking strategically about how a firm should position itself in order to compete successfully is becoming increasingly critical. Those firms that will survive, grow and create value for their shareholders and stakeholders are firms with a clear vision of what their competitive advantage is and of how to maintain and enhance it. Achieving sustainable and profitable growth has become a critical objective for most firms. Senior managers not only need to understand and share that vision, they are also required to participate in shaping it.
In this context, the objectives of this 2-day training course are to:
- review the newest trends in company strategic design
- help participants identify the various options for growth that are available to companies in different contexts
- help participants think about the advantages and limitations of each of these options in order to be able to make the right trade-offs when making real decisions on these issues
- lead participants to think about and discuss business situations in which the design of these strategies can be applied most effectively
Course Content
Day 1: Master the concepts of strategic design
Morning session:
- What is strategy about?
- Business Model concept
- External environment dynamics analysis
- Resources & competencies analysis
Afternoon session
- The challenges of sustainable development
- Where to innovate?
- Innovation prerequisites
Day 2: Innovative strategies in action
Morning session: directions for growth
- Vertical integration
- Horizontal diversification
- Geographical diversification
As the business environment in China and in the world is becoming ever more complex, more turbulent, more global and more competitive, thinking strategically about how a firm should position itself in order to compete successfully is becoming increasingly critical. Those firms that will survive, grow and create value for their shareholders and stakeholders are firms with a clear vision of what their competitive advantage is and of how to maintain and enhance it. Achieving sustainable and profitable growth has become a critical objective for most firms. Senior managers not only need to understand and share that vision, they are also required to participate in shaping it.
In this context, the objectives of this 2-day training course are to:
- review the newest trends in company strategic design
- help participants identify the various options for growth that are available to companies in different contexts
- help participants think about the advantages and limitations of each of these options in order to be able to make the right trade-offs when making real decisions on these issues
- lead participants to think about and discuss business situations in which the design of these strategies can be applied most effectively
Course Content
Day 1: Master the concepts of strategic design
Morning session:
- What is strategy about?
- Business Model concept
- External environment dynamics analysis
- Resources & competencies analysis
Afternoon session
- The challenges of sustainable development
- Where to innovate?
- Innovation prerequisites
Day 2: Innovative strategies in action
Morning session: directions for growth
- Vertical integration
- Horizontal diversification
- Geographical diversification
Afternoon session: means for growth
- Organization: enterprises without borders
- Creating corporate advantage
Who Should Attend
This course will benefit those new to senior management or those with little formal training within their senior management role involved in strategic planning and design.
Trainer: Professor Gerard De Maupeou
Professor Gérard de Maupeou teaches strategy and is responsible for the academic development and delivery of several open-enrolment programs within HEC Executive Education. He is the Academic Director for the HEC Advanced Certificate in General Management.
Gerard de Maupeou spent his career in various international groups and industry sectors, such as heavy steel manufacturing, banking, general contracting, the agro industry and telecommunications. Within several subsidiaries of the French company France Telecom, he held various senior management positions, such as Chief Financial Officer, Chief Executive Officer, Senior VP International Development, Head of Direct Marketing, etc.
His fields of expertise cover business and corporate strategy, change management, mergers and acquisitions, process optimization and business controlling. In addition to his academic work with HEC Paris, Gerard de Maupeou is a Senior Partner in a strategy consulting firm, where he has been advising, among others, a major French events company as well as numerous professional unions.
Gerard de Maupeou graduated from Sciences Po Paris and holds a HEC Executive MBA.
About HEC Paris
HEC Paris provides a complete range of degree and non-degree programs that have been specifically designed to meet the needs and challenges of executives and managers from all over the world. HEC Paris is ranked number 1 worldwide in Executive Education by the Financial Times (2014).
Coffee, lunch and light refreshments will be provided during breaks.
- Organization: enterprises without borders
- Creating corporate advantage
Who Should Attend
This course will benefit those new to senior management or those with little formal training within their senior management role involved in strategic planning and design.
Trainer: Professor Gerard De Maupeou
Professor Gérard de Maupeou teaches strategy and is responsible for the academic development and delivery of several open-enrolment programs within HEC Executive Education. He is the Academic Director for the HEC Advanced Certificate in General Management.
Gerard de Maupeou spent his career in various international groups and industry sectors, such as heavy steel manufacturing, banking, general contracting, the agro industry and telecommunications. Within several subsidiaries of the French company France Telecom, he held various senior management positions, such as Chief Financial Officer, Chief Executive Officer, Senior VP International Development, Head of Direct Marketing, etc.
His fields of expertise cover business and corporate strategy, change management, mergers and acquisitions, process optimization and business controlling. In addition to his academic work with HEC Paris, Gerard de Maupeou is a Senior Partner in a strategy consulting firm, where he has been advising, among others, a major French events company as well as numerous professional unions.
Gerard de Maupeou graduated from Sciences Po Paris and holds a HEC Executive MBA.
About HEC Paris
HEC Paris provides a complete range of degree and non-degree programs that have been specifically designed to meet the needs and challenges of executives and managers from all over the world. HEC Paris is ranked number 1 worldwide in Executive Education by the Financial Times (2014).
Coffee, lunch and light refreshments will be provided during breaks.
