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Digital strategies must yield more than "likes." There is a way to meet return on investment expectations and to demonstrate how budgets are spent and revenue is generated. The answer lies in data.
From market performance search metrics (SEO) to website compliance and hosting, Jacob Cooke, CEO of Web Presence In China, has seen it all. Having arrived in China in the early 2000s, he has experienced the explosive growth of China's digital and IT landscape. Web Presence In China has been able to develop and monetize ROI in the 2nd largest economy in the world. Why is this so important to key stakeholders in China? Because once you enter China's digital economy, you can either make it or break it here.
Attend this event to hear first-hand accounts about the success stories (and failures) of Fortune 200 multinationals who entered China's digital economy, and how, armed with the right data intelligence, they were able to allocate their advertising budget strategically, logically, and with a high return.
From market performance search metrics (SEO) to website compliance and hosting, Jacob Cooke, CEO of Web Presence In China, has seen it all. Having arrived in China in the early 2000s, he has experienced the explosive growth of China's digital and IT landscape. Web Presence In China has been able to develop and monetize ROI in the 2nd largest economy in the world. Why is this so important to key stakeholders in China? Because once you enter China's digital economy, you can either make it or break it here.
Attend this event to hear first-hand accounts about the success stories (and failures) of Fortune 200 multinationals who entered China's digital economy, and how, armed with the right data intelligence, they were able to allocate their advertising budget strategically, logically, and with a high return.
About Web Presence in China
Based in Beijing, Web Presence In China has been operating in China since 2009. A leading, full-service digital marketing and technology firm with a resource team of 120+ experts, operating in multiple languages and locations, Web Presence In China has a global reach across China, Asia Pacific, North America, and Europe. For more information, go to http://web-presence-in-china.com/
The M2M series (Member-to-Member) is AmCham China's commercial event platform. M2M events are sponsored by companies seeking to share the latest information about their products, services, technologies, or expertise with fellow AmCham China members. These company-sponsored events are free for all AmCham China members and employees of member companies. The M2M program and any use of AmCham China's name and participation by AmCham China's personnel in such program in no event constitutes an endorsement, express or implied, of any product, service, program, or company. AmCham China reserves the right to offer, modify, suspend, or cancel the M2M events in its sole discretion.
Based in Beijing, Web Presence In China has been operating in China since 2009. A leading, full-service digital marketing and technology firm with a resource team of 120+ experts, operating in multiple languages and locations, Web Presence In China has a global reach across China, Asia Pacific, North America, and Europe. For more information, go to http://web-presence-in-china.com/
The M2M series (Member-to-Member) is AmCham China's commercial event platform. M2M events are sponsored by companies seeking to share the latest information about their products, services, technologies, or expertise with fellow AmCham China members. These company-sponsored events are free for all AmCham China members and employees of member companies. The M2M program and any use of AmCham China's name and participation by AmCham China's personnel in such program in no event constitutes an endorsement, express or implied, of any product, service, program, or company. AmCham China reserves the right to offer, modify, suspend, or cancel the M2M events in its sole discretion.
