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When we talk about branding, we think about logos, packaging, and advertising. We don't associate branding with the public affairs team of a business. But the truth is that public affairs and government relations professionals have just as big a role to play in protecting and promoting the brand as the marketing department. Brand is about market perceptions. Brand is about reputation. When the PR team reaches out to stakeholders or seeks to influence outcomes, what it's essentially doing is promoting, positioning, or protecting the brand.
To kick off the Government in Actions Series, AmCham China welcomes Fredrik Lofthagen, CEO of global public affairs consultancy Interel, to speak on the power of brand. He will explore how GR professionals can add value to the brand and use the power of influence and reputation to position brands successfully for the future. GR professionals are highly encouraged to attend.
