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In today's competitive automotive market, how do you gain an edge over your competitors? To assist global automotive original equipment manufacturers (OEMs) tailor their next generation vehicles to the Chinese market, PwC deploys a "Customer Inspired Vehicle Design Process" approach, which optimizes vehicle specifications maximizing the cost/value relationship that best satisfies target customers.
This unique approach evaluates competitive vehicles using correlation analysis of the customer requirements with the vehicle functional attributes. Through this analysis, product teams are able to get a clear picture of how well competitive vehicles satisfy the target customers.
Join AmCham China's Manufacturing Forum for an informative presentation by Jim Ashby, partner at PwC. Jim has worked in the China auto market for many years, and has a deep understanding of the competitive landscape.
Join AmCham China's Manufacturing Forum for an informative presentation by Jim Ashby, partner at PwC. Jim has worked in the China auto market for many years, and has a deep understanding of the competitive landscape.
