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While "Big Data" and "data crunchers" are buzzwords in China's dotcom sector, the country's industry is in its infancy, but it is growing dramatically and becoming more sophisticated in its approach.
AmCham China's Marketing, Advertising, and Public Relations (MAP) forum is pleased to invite you to attend this expert panel discussion on Big Data in China. Jianping Chen, director of the Beijing Administration of Industry and Commerce Special Transactions Regulatory Department, will discuss data privacy issues related to the new consumer protection laws in Beijing; Eden Lau, chief executive of iSentia Brandtology, will discuss social listening in China and how it helps make business intelligence stronger in the future; and Belinda Tang, the senior associate from DLA Piper, will give a snapshot of the new policies and restrictions of data collection, recently issued in 2014 and what it means to businesses in China.
About the Panelists:
Jianping Chen, director, Beijing Administration of Industry and Commerce Special Transactions Regulatory Department. Chen has rich experience in AIC laws and regulations interpretation and enforcement. He will offer AIC insights into big data in China and give a brief on the data privacy issues related to the new consumer protection laws in Beijing.
AmCham China's Marketing, Advertising, and Public Relations (MAP) forum is pleased to invite you to attend this expert panel discussion on Big Data in China. Jianping Chen, director of the Beijing Administration of Industry and Commerce Special Transactions Regulatory Department, will discuss data privacy issues related to the new consumer protection laws in Beijing; Eden Lau, chief executive of iSentia Brandtology, will discuss social listening in China and how it helps make business intelligence stronger in the future; and Belinda Tang, the senior associate from DLA Piper, will give a snapshot of the new policies and restrictions of data collection, recently issued in 2014 and what it means to businesses in China.
About the Panelists:
Jianping Chen, director, Beijing Administration of Industry and Commerce Special Transactions Regulatory Department. Chen has rich experience in AIC laws and regulations interpretation and enforcement. He will offer AIC insights into big data in China and give a brief on the data privacy issues related to the new consumer protection laws in Beijing.
Eden Lau, chief executive, iSentia Brandtology
Lau will share best practices and lessons learned in social listening in China and how it helps make business intelligence stronger in the future.
Belinda Tang, senior associate, DLA Piper
Tang will give a snapshot of the new policies and restrictions of data collection, recently issued in 2014 and what it means to businesses in China.
Moderator:
Richard Wageman, partner, DLA Piper
Wageman is a partner with the Beijing office of the international law firm, DLA Piper and he is the firm's intellectual property and technology group head for Asia/Chair of DLA Piper's China Franchise & Advertising Group. Wageman has represented numerous companies and corporations with respect to their activities in China since 2001, with a focus on franchising, distribution, media, advertising and related commercial/corporate matters. He has been recognized in "The International Who's Who of Franchise Lawyers" as a leading foreign franchise lawyer in China every year since 2008.
Come hear from thought leaders on how invaluable better intelligence is in honing company marketing to specific consumers in China. Come learn from legal professionals about the challenges the industry is facing and the policies being put in place to make data collecting more trustworthy and safe in China marketing.
Lau will share best practices and lessons learned in social listening in China and how it helps make business intelligence stronger in the future.
Belinda Tang, senior associate, DLA Piper
Tang will give a snapshot of the new policies and restrictions of data collection, recently issued in 2014 and what it means to businesses in China.
Moderator:
Richard Wageman, partner, DLA Piper
Wageman is a partner with the Beijing office of the international law firm, DLA Piper and he is the firm's intellectual property and technology group head for Asia/Chair of DLA Piper's China Franchise & Advertising Group. Wageman has represented numerous companies and corporations with respect to their activities in China since 2001, with a focus on franchising, distribution, media, advertising and related commercial/corporate matters. He has been recognized in "The International Who's Who of Franchise Lawyers" as a leading foreign franchise lawyer in China every year since 2008.
Come hear from thought leaders on how invaluable better intelligence is in honing company marketing to specific consumers in China. Come learn from legal professionals about the challenges the industry is facing and the policies being put in place to make data collecting more trustworthy and safe in China marketing.
