Bruno Roche is an economist, businessman, speaker and author. He is the founder and leader of the Economics of Mutuality, a new school of thought and a disruptive model for business performance designed to transform business at the core, restore broken relationships between business, society and the environment – and by doing so equip business to thrive by meeting the needs of the world.

He served as the Chief Economist of Mars, incorporated since 2006. In that position he has been leading Catalyst, a global thought leadership capability and internal corporate think tank to Mars which has been the laboratory for the Economics of Mutuality since 2006.

He co-created the Economics of Mutuality Labs at the business schools of Oxford University (SBS) and CEIBS(Shanghai); he is a visiting lecturer in different universities and serves as an expert to the World Economic Forum. His education and doctoral research interests followed an applied maths path with a specialization in international economics & finance and management sciences.

Bruno co-authored Completing Capitalism: Heal Business to Heal the World, which has been published in both English and Chinese. He has also co-edited an upcoming Oxford University Press book called Putting Purpose into Practice: the Economics of Mutuality with Saïd Business School’s Professor Colin Mayer.

Alan Beebe is President of the American Chamber of Commerce in China based in Beijing. He has over twenty-five years of business experience in Asia, including seventeen years in mainland China.

As President, Alan oversees all advocacy, programs, partnerships and insights provided by the Chamber to support the business growth of nearly 900 foreign corporations operating in China, including most of the U.S. Fortune 500. He leads major advocacy initiatives related to trade tariffs, market access, cybersecurity, Made in China 2025, China’s NGO law and structural imbalances in U.S. – China trade and investment.

In 2018, he launched AmCham China’s Technology & Innovation Initiative, focused on the business and policy implications of disruptive digital technologies - such as artificial intelligence (AI), blockchain and cloud computing – for U.S. companies in China.

Prior to joining AmCham China, Alan held various senior executive positions in China with EY, IBM, and management consulting firms AT Kearney and PRTM. He also led a Beijing based start-up for five years, the China Greentech Initiative, which merged in 2014 with the Paulson Institute, founded by Hank Paulson.

Alan has advised a wide range of corporations and global investors on investing and operating in China. His clients have included global private equity firms, high technology companies, energy related companies, and major state-owned and private Chinese enterprises.

He holds a Master’s degree from Yale University in International Relations and a Bachelor’s degree in Business Administration and Computer Science from the University of Nebraska-Lincoln in the U.S. He is a Board of Advisor of the Yale Club of Beijing and in that capacity promotes academic and cultural exchanges between the U.S. and China. He is a fluent speaker of mandarin Chinese, and reads and writes Chinese. Alan was born and raised in Omaha, Nebraska.

Lynda has over 15 years of commercial experience with a background in retail, IT and consultancy in Asia. Working across market entry, new business development and commercial negotiation advisory functions, Lynda has expertise in business strategy development in APAC, change management as well as executive coaching.

Prior to joining Mars in 2018, Lynda worked for a global negotiation consultancy, The Gap Partnership, in Hong Kong. Fluent in English and Mandarin, Lynda has delivered negotiation solutions across Asia to a range of Fortune 500 clients, specializing in the FMCG & Retail sectors. Before that, Lynda worked for Best Buy, where she was responsible for the APAC regional market entry of their Exclusive Brands business, and Dell China as a project management advisor in their global consumer business.

Lynda holds a M.Litt. in International Business from the University of St Andrews (UK), and a MBA degree from Said Business School at University of Oxford (UK). She is also a certified PMP (Project Management Professional) by Project Management Institute (US).
Lynda is responsible for the development of Economics of Mutuality movement in Asia Pacific region, that is a Mars initiated management innovation on purpose-led inclusive growth. Lynda currently also serves as a council member of Women’s Advisory Council at AmCham China, and is also one of member participants with AmCham China’s social impact initiative.

Annie Cheng is Head of Corporate Communications for China, responsible for shaping Visa’s corporate communication strategies and enhancing corporate reputation to support market opening and business priorities.

As the function head, Annie also leads employee engagements and corporate social responsibility programs including financial education, community services and volunteering, with an aim of contributing and creating positive impacts to the community.

Annie joined Visa as Head of Corporate Communications, Hong Kong & Macau and Taiwan in 2014. Prior to that, she had spent ten years in a number of senior roles in Corporate Affairs, Marketing and Corporate Communications with HSBC in Asia Pacific. Her last role was Head of Marketing, Global Banking and Markets, Asia Pacific.

Annie holds the professional qualifications from Chartered Institute of Public Relations.

Ms. LING Hui joined YouChange Foundation in 2009 and is currently Secretary General. She was in charge of the following functions in YouChange Foundation:

Board of Directors
Overall Strategy and Management
Research and development on Social Innovation
Incubating Strategic Platforms
International relations

Ms Ling holds a MBA in University of International Business and Economy, and another MA in Corporate Social Responsibility from Nottingham University ICCSR. 16 years’ experience in non-profit programs and foundation management, committed to promote social innovation across sectors domestically and globally in the next 10 years.

Expertise: Social value investment, social innovation, social innovation enterprise / organization, corporate social responsibility, impact evaluation, strategy management, leadership development, volunteer management, etc. She was invited to be the judges of the First National Prize for Poverty Alleviation and consultant of social organization evaluation at Ministry of Civil Affairs of the Central Government in China.

Justin Gong joined XAG (XA.COM) as the co-founder in 2013, took charge of corporate strategy, globalisation and marketing. XAG aims to build the infrastructure of agriculture for the next 100 years, that will provide the world with sufficient, diversified and safe food. Keeps advancing agriculture, XAG is the best agriculture drone manufacturer and the world’s leading agriculture technology company providing smart solutions for both scaled farms and small holders.


Being a pioneer in design, R&D, manufacturing and operation of agriculture UASs, robots, IoT system, AI and farm management, during the last 5 years, Justin and his team had successfully introduced UAS plant protection services to 7 million farmers, served more than 25 million hectares of farmland worldwide. In 2016, Justin founded XAG Academy, which is now educating more than 60,000 young agriculture professionals to embrace new technologies and sustainable farming concept.

In August, 2018, Justin gate-crashed the Forbes China “30 Under 30”, marked his contribution in the field of agriculture.