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AmCham China Marketing, Advertising and PR Committee would like to invite you to join our CMO Series#1 webinar with Ms. Bonnie Zhang, Assistant General Manager of GPJ and Ms. Olivia Jingshu Ji, Founder and President of EventBank, on March 13, 2pm-3:30pm.
Bonnie has over 20 years of solid IMC experience with diversified industry expertise covering IT, ICT, security and internet. She had initially focused on market strategy planning & account management of IBM, later on she stretched her scope out of IBM and focus on driving the B2B marketing segment of GPJ, offered in-depth insights from strategic perspective of IT product / solution; skilled in differentiating value propositions as well as business driven closed-loop IMC plan development.
She've successfully served many big names like IBM, Hua Wei, SAP, Lenovo, LinkedIn, Google，Yonyou. and also successfully led many influential projects, such as IBM Cognitive Campaign 2016, IBM China Open Sponsorship Campaign 2012-1015, IBM developer connect 2012 – 2016, Yonyou Branding Campaign 2019.
Olivia Jingshu Ji is a serial entrepreneur and founder of EventBank, China Entrepreneurs and He Feng Foundation. She is one of China's top female business leaders, has incubated more than 20 technology companies and served as a senior business leader in multinational enterprises. In 2017 she was awarded the 'top 10 female entrepreneur' award at the prestigious Global Conference on Women and Entrepreneurship by the Alibaba Group.
During this webinar, Bonnie and Olivia will share their insights and experience on the following topics:
- How B2B companies build advanced integrated marketing strategies and achieve sustainable revenue growth.
- How to utilize the leading-edge Mar-Tech tools to create an integrated customer experience.
- What are the keys to effective client communication through contactless marketing?
Microsoft Teams (web or app) is required to access this webinar. The registration will be close on Thursday at 3:00pm. Registration is required and a weblink / URL will be provided for successful registrants to access the webinar through Microsoft Teams on Thursday at 3:30pm.
＊＊This webinar will be conducted in Chinese.
