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AmCham China's Marketing, Advertising, and PR Committee would like to invite you to join our CMO Breakfast Series Event on Nov 29, 8 am-10:30 am.
China, as the fastest growing economy of last 10 years, is suffering from a slowing growth momentum. In addition to this slowing momentum, the uncertainty of the US-China trade dispute is changing the status quo for every B2B organization and their global strategy.
As marketing has normally been considered a cost-centric function in an organization, it is often one of the first targets for budget cuts as a direct result of an economic downturn.
How should marketing as a function tackle these changes and resulting challenges? Are budget cuts in market the only option for B2B organizations? Are there alternative solutions?
At this event, Clare Huang, Business Growth Officer of APAC at Hitachi Vantara, will explore a few possible ideas and options to handle the business challenge from a B2B marketing perspective, including other ways to deliver marketing value and continue to drive business growth, even in economic downturn.
During this breakfast discussion, Clare will share her insights on:
- The secret strategy to win in an economic downturn
- Where and how to find opportunities for your company and team in an economic downturn
- Top 5 key points to re-shape your marketing value with case studies
As a respected marketing leader in the industry, Clare has won multiple awards during her illustrious carreer, such as Outstanding Female Leader Award by China Flash Technology Forum 2019, Best B2B Digital Project Award by Forrester on 2015, Best B2B Technical Community Award by CCID on 2012.
The AmCham China CMO Breakfast Series is the first event series that brings the community of Beijing executives together to make new business contacts, share ideas, and discuss marketing strategies through interactive networking.
Note: This event is limited to Senior Executives only and therefore attendee approval is required.
