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AmCham China Marketing, Advertising and PR Committee would like to invite you to join our CMO Breakfast Series Event on Nov 21, 8am-11am.

In today's marketing landscape, Big Data and AI are no longer just buzzwords. In fact, innovative marketing solutions powered by Big Data and AI has already undeniably improved the way we do marketing in area such as pricing, customer profiling, decision making and many more.

However, the real application and practices of Big Data and AI still remain underexplored for many. How could we apply big data and AI to better facilitate marketing results? What the future of marketing will be like in the next 5-10 years?

To answer these questions, we are delighted to invite leading experts from top business school and leading tech company, to share their insights on big data and AI's impact on marketing industry.

Our distinguished speakers are:

  • Prof. Li Yang, Associate Professor of Marketing at Cheung Kong Graduate School of Business, his research focuses on big data marketing analytics, with emphases related to pricing, consumer choice, and competitive strategy.
  • Yue Liao, Director of IBM GCG Performance Marketing


Beijing Room, 3F, Kerry Hotel
No. 1, Guanghua Road, Chaoyang District
Beijing, China

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Explore pictures from the 4th CMO Breakfast on topic "Marketing in the era of big data and small budgets" with Esmond Quek, Executive Director at PICO+

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