Event Details

By 2025, the Chinese government expects that the sports business will be worth north of USD800 B. In terms of market demand, a central focus of the sports industry is an ever-expanding middle class and a group of 400 M millennials. On the public side, society, of course, remains fascinated with gold medals at the Olympics.


Media is one of the main engines that drives investment in the sports industry. While streaming is disrupting conventional viewing habits in the west, some say that it is fast-tracking, discovering and re-invigorating sport viewership in China. And then such new distribution patterns are opening up opportunities for even more innovative production methods of sport properties as broadcasters try to attract and then keep their existing and new viewers.


The primary challenge for the American business community that wishes to take part in the China sports media industry through advertising, sponsorship, distribution or management is understanding a complex local rulebook of how to play the media game. The Sports Committee of the American Chamber of Commerce in China aims to coach our members on the rules so they can play a better game. Please join us on the afternoon of 17 October, when we invite three leading experts who will help our members understand the current China sports media industry; navigate potential entry points and enhance current media plays.


Our distinguished panel is made up of

  • Mark Fischer, current CEO of Eastbridge Sports Management Ltd and formerly, founding MD of NBA China as well as EVP/MD of Ultimate Fighting Championship/Zuffa LLC;
  • Kent Dong, current agent for badminton superstar, Lin Dan and former executive of NBA China and Viva China Sports;
  • Chen Zhu, Investment Director at China Everbright with responsibility for sectors in technology, media and consumer as well as former GM of Strategy and Investment of Wanda Sports China.
  • Bryan Bachner, Co-Chair of the AmCham Sports Committee, Director of Beijing Institute of Technology Football Club and Investment Director of China Everbright will serve as moderator.

Agenda

4:00 PM - 4:30 PM
Registration
4:30 PM - 4:35 PM
Opening Remark
4:35 PM - 5:30 PM
5:30 PM - 6:00 PM
Q&A and Networking

Speakers

  • Mark Fischer (CEO of Eastbridge Sports Management Ltd)

    Mark Fischer

    CEO of Eastbridge Sports Management Ltd

    Mark Fischer has enjoyed more than two decades of building successful sports and media businesses in China and other key markets in Asia. Mark now runs Eastbridge Sports Management, providing sports advisory and business development services to brands, rights-holders, and related entities seeking to exploit the growing power and popularity of sports in China and vicinity. From 1997-2009, Mark held a series of leadership roles at the National Basketball Association (NBA) in Asia, including as Managing Director of NBA China from 2003-2008, when he grew the team and revenues each 40-fold to lead that division from a two-person startup to a valuation of $2.3 billion.

    As EVP & MD Asia for the Ultimate Fighting Championship / Zuffa LLC from 2010-2014, Mark established the UFC’s operations in the Far East, drove 10-fold increases in both audience and revenues, organized Zuffa’s first six live events in the region, and produced the first Ultimate Fighter China reality TV series.Proficient in Mandarin Chinese, the Boston native holds a Master’s degree from Harvard’s Kennedy School and a Bachelor’s from the University of Michigan. In addition to other non-profit pursuits, Mark serves as Chair of the Sports & Entertainment Committee of the American Chamber of Commerce Shanghai, and board member of the University of Michigan’s Sports Management Advisory Board.

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  • Chen Zhu (Investment Director of China Everbright Limited)

    Chen Zhu

    Investment Director of China Everbright Limited

    Chen Zhu is an Investment Director at China Everbright Limited with a focus in growth stage investments in TMT and consumer sectors. Prior to Everbright, Chen was the General Manager of Strategy and Investment of Wanda Sports China, and was responsible for the formulating and implementing the inorganic growth (M&A and equity investment) strategy for the leading sports event management company in China. Previously he worked at BHR Partners and was focused on cross-border private equity investments. Before that, Chen worked for the Mergers and Acquisitions team at CITIC Securities, advising corporate clients in domestic and cross-border M&A and investment activities across various industries. Prior to that, Chen worked at Bank of America Merrill Lynch in New York in structured finance and securitization. He has finance degrees from both NYU and Cornell and a computer science degree from Nanjing University.

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  • Kent Dong (Current agent for badminton superstar, Lin Dan)

    Kent Dong

    Current agent for badminton superstar, Lin Dan

    Kent Dong has ten plus years of brand management, advertising, marketing and communication experience through his executive experience at companies including IBM, Coca-Cola, Oglivy & Mather, Publicis Group etc. He has eight years of sports marketing and consulting experience with NBA China and Viva China Sports. Currently he is one of the top sports management agents in China with Chinese Olympic Gold Medalist Lin Dan (Badminton), Ma Long (Ping Pong) among others as clients. He is a graduate of the general management program at Harvard Business School.

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  • Bryan Bachner (Co-Chair of the Sports Committee of the American Chamber of Commerce)

    Bryan Bachner

    Co-Chair of the Sports Committee of the American Chamber of Commerce

    Bryan Bachner is Co-Chair of the Sports Committee of the American Chamber of Commerce Sports Committee. He serves as Investment Director for China Everbright Limited in the Private Equity (TMT) platform (formerly General Counsel of the PERE platform). He also serves as Director of the Beijing Institute of Technology Football Club, a professional team in League 2 of the China Football Association and the first foreign owned/managed sports club in China. He played professional basketball in Hong Kong for over ten years where he represented HK three times in the Asian Basketball Federation Club Championship. Bryan has a PhD from Wuhan University in intellectual property rights.

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Tickets

AmCham Cardholding Member
Member Price RMB 150
Employee of Member Company
Standard Price RMB 250
Live-Streaming Ticket: Cardholding Member
Member Price RMB 150
Live-Streaming Ticket: Employee of Member Company
Standard Price RMB 250
Non-Members
Standard Price RMB 400
Door Price RMB 600

Live Streaming

Join AmCham China Beijing events anytime and anywhere!


Other than watching the event live on PC or mobile phone, the Live Streaming Channel also provides an UNLIMITED access to the video after the event is finished. Buy a ticket first and save it for later!

Venue

AmCham China Conference Center

Floor 3, Gate 4, Pacific Century Place,
2A Workers' Stadium North Road,
Chaoyang District, Beijing
北京市朝阳区工体北路甲2号,
盈科中心4号门3层

Beijing, Chaoyang District, China

If you have any questions please contact

Contact Organizer

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