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Due to speakers schedule change, this event is postponed to Oct 19, Thursday, 12pm-1:30pm

Brands use search engine as part of their marketing strategy in China, however 80% of them are not doing it correctly or using it as its best. In China, search engines like Baidu and Sogou have evolved beyond a keyword research tool to an integrated platform with sales funnel and many support features to guide through the decision-making process.

What do you need to do other than Pay-per-click (PPC) campaign? What are the options to support different marketing goals? What are some of the best cases by industry?

In this session of New Marketing Lunch Salon, we're delighted to invite two leading search engine marketing experts to share their best practices and insights to help you find your integrated search engine marketing strategy in China:
  • Jie Huang, Senior Marketing Manager, Integrated Marketing Strategy Department, Baidu Inc.
  • Yujun Shao, Overseas Client Lead, Westwin

Following topics will be covered during their keynote speeches:
- Introduction and recent updates on China searching engine marketing tools
- Search marketing goals and successful stories
- Trouble shooting on most seen mistakes and best practices
- exclusive search engine marketing top secret list for succeed on search engine campaigns
*Light lunch, Coffee, Tea & Soft Drink will be provided!

Speakers

  • Yujun Shao (Overseas Client Lead at Westwin)

    Yujun Shao

    Overseas Client Lead at Westwin

    Yujun Shao is the Overseas client lead at Westwin (formerly Microsoft Online), a leading cross-border marketing solution company in China. Yujun - a Penn State communication bachelor, is a practical expert on adapting local cultures in China with Western values. She spent the last eight years in United States and gained tons of experiences helping global clients succeeding in digital marketing.

    Before Westwin, Yujun worked for Media Cause in San Francisco. Some of her strategic clients include Clinton Foundation, Thorn, buildOn. After joining Westwin, Yujun has led client marketing programs for Lady M, Ultra, Udacity, Express VPN and more.

    Ask Yujun anything about website localization, creative campaign, SEM, SEO, social media, KOL promotion, leads generation and more.

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  • Jie Huang (Senior Marketing Manager at Baidu Inc.)

    Jie Huang

    Senior Marketing Manager at Baidu Inc.

    Jie Huang is Senior Marketing Manager in Baidu's Integrated Marketing Strategy Department.

    Graduated from The University of Bath (ranked as the N.1 management school in the UK), Jie is now, responsible for Baidu's finance industry. Specifically, her role encompasses the following: providing clients with strategic analysis in regards to SEM, strategic integration of all Baidu products as well as budget allocation recommendation.

    Some of the important clients Jie is handling are: CreditEase Group, RenRenDai.”

    view more

Agenda

11:45 AM - 12:00 PM
Registration
12:00 PM - 12:30 PM
Jie Huang
Jie Huang
12:30 PM - 1:00 PM
Yujun Shao
Yujun Shao
1:00 PM - 1:30 PM
Q&A, Networking

Tickets

AmCham Cardholder
Member Price RMB 90
Member Price (Pay at the door) RMB 150
Employee of Member Company
Standard Price RMB 250
Door Price RMB 250
Non-Members
Standard Price RMB 400
Door Price RMB 600
PREPAID EVENT ACCESS

Card-holding member ticket.

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PREPAID EVENT ACCESS

Employees of member company

Standard Price RMB 1,100

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