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In recent years, the prevailing usage of mobile Internet has expedited the overwhelming development of new media channels in marketing industry, where "live-streaming" and "short-video" gained the upper hand as 2017's two top trendy words. Big brands are successfully attracted by the huge flow magnets.

With various platforms emerging in the market, how much do you know about the ecosystem of live-streaming & short-video in China as a marketing professional? Who are the target audience of these platforms and who will gain most interests? Are there any best practices or fatal minefields?

In this "New Marketing" series happy hour mixer, we'd welcome
  • Jeremy Webb, Vice President, Head of Social@Ogilvy China; and
  • Cai Heng, Co-founder & COO of Star Station TV

Our two speakers will be sharing some interesting case studies on short video & Live-Streaming marketing and their wisdoms on how to create a good video content that can go viral! Together we will explore and discuss the Marketing Power of Video and Live-streaming!

We warmly invite you to join this great MarCom social event. Don’t miss this opportunity to meet with other professionals within AmCham community and expand your social network! Good wine and finger food will be provided.


*Wine and finger food will be provided!

Agenda

6:00 PM - 6:25 PM
Registration
6:25 PM - 6:30 PM
Opening Remark
6:30 PM - 6:45 PM
Briefing on Live-Streaming Marketing
6:45 PM - 7:00 PM
Briefing on China's Short Video Market
7:00 PM - 7:30 PM
Panel Discussion: case study, best practice, Pros&Cons of using the two channels
7:30 PM - 8:00 PM
Q&A, Networking

Speakers

  • Jeremy Webb (VP, Head of Social@Ogilvy)

    Jeremy Webb

    VP, Head of Social@Ogilvy

  • Cai Heng (Co-Founder and COO of Star-Station TV)

    Cai Heng

    Co-Founder and COO of Star-Station TV

    Cai Heng, co-founder of Star-Station TV, a leading production company for homegrown programs that have so far attracted 1.2 billion viewers. The company is praised as young industry leader of " wemedia age" by China's Ministry of Industry and Information and met with Chinese premier Li Keqiang as the youngest representatives of national competition for innovation. Cai had a bachelor degree from Tsinghua university in media and communication and Master in LSE & USC. He joined Phoenix Weekely as Special Correspondent and contribute several articles that was redistributed by National Media. Cai also published articles in SSCI International Journal of Communication as second author and is awarded by Forbes 30 under 30 Asia list in 2017.

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Tickets

AmCham Cardholder
Member Price RMB 90
Member Price (Pay at the door) RMB 150
Employee of Member Company
Door Price RMB 250
Non-Members
Standard Price RMB 400
Door Price RMB 600
PREPAID EVENT ACCESS

Card-holding member ticket.

Member Price RMB 900
PREPAID EVENT ACCESS

Employees of member company

Standard Price RMB 1,100

Prepaid Event Access

Just 1 Fapiao for 12 months, UNLIMITED access to cardholding members and employees of member companies.

Terms and Conditions

Attending an Event
Events have limited seating, so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance. Most of our events are in English and off the record, but please check the webpage for each event to avoid disappointment.

Advance Tickets and Discounts 
Members can receive a discount by purchasing an advance ticket at least 24 hours before the day of the event. You must pay online at the time of registering for the event to be eligible for a discount. Discounts will not be available to members at the door.

Receipts (fapiao) 
You can receive your fapiao when you arrive for an event provided that you buy an advance ticket and pay online at least 1 working day before the event and you provide the correct information for your fapiao at that time. You can leave details of the type of fapiao you need on the registration and payment page.

Event attendees can request a fapiao at the door or up to two months after the event. Requests made after that time will not be accommodated. Please contact the AmCham China staff member responsible for organizing your event.

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If you cannot attend an event for which you have registered, please cancel your registration no later than one business day prior to the event. If you fail to notify AmCham China of your cancellation in a timely fashion, you will forfeit the fee you have already paid.

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Prepaid Event Access Terms & Conditions
  • Access to all regular events held at the AmCham China Beijing Office
  • Access only to all cardholding members and employees of member companies
  • The access package can be purchased from AmCham China Beijing Office year-round
  • Access is valid for 12 months period starting from the date of purchase
  • The access is non-refundable and non-transferable
  • Pre-event online registration is required by selecting the “Prepaid Event Access” ticket option and enter the coupon code
  • Use of the package is for the named individual only
  • No part of this access package may be exchanged for cash