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Few companies that do business in China are fully prepared for the current (and coming) Economic and regulatory changes as the economy slows and transition from low-cost to high value. The old ways of doing business are no longer as fruitful, and to compete in the future, companies need to grow stronger and improve critical capabilities. For B2B MNCs, the Premiumisation agenda should focus on becoming fit: adjusting to slower growth, shifts in demand patterns, and stronger competition.
We’ll explore the ways in which firms can make further gains in the premium space, traditionally dominated by global MNCs, by way of new revenue streams that augment or complement existing products.
You will learn about:
- The position of premium products in the highly competitive Chinese B2B Market
- Current changes and trends affecting even the biggest MNC brands
- The ideal approach to stay ahead of competition. Should you stay in the premium segment and adapt your offering? Should your company target the mid-market with a new strategy? What are possible new revenue streams?
*Please register online before June 29 6:00pm, this event DO NOT accept on-site Walk-In.