After nearly one decade of experience in media, Jessie joined Edelman Shanghai in December 2019.
During her more-than-nine-year experience working with China Daily, the national English newspaper of the country, she has gained a wealth of experience both as a front-line reporter and a newsroom editor, as an English news writer for the print paper and an on-air host for video and livestreaming content of China Daily Media Group.
For her role as a reporter, which covers retail, tourism, hospitality, food and beverage, fashion and luxury sectors, she has conducted one-on-one interview with a variety of executives from World Fortune 500 companies and renowned business leaders. They include global CEOs and China helmsmen of L’Oreal, Michelin, Marriott International, Starbucks, LVMH and Hermes. The experience of talking exclusively with these decision-makers has not only exposed her to a vast situations of corporate communication methods, but also generated insights of how companies could build its public image through media interviews, presentations and storytelling.
As an editor, she has been involved in the editorial process of some of the country’s most high-profile events like the CIIE, Wuzhen World Internet Conference, and the annual two sessions. She has also been sent to Shenzhen to follow the on-going protests in Hong Kong, and Beijing to work on some of the nationwide news topics initiated by the central government.
She is fluent in English and mandarin. She holds a bachelor’s degree in English literature of Shanghai Fudan University, and minors in teaching Chinese as a second language.
在2019年12月加入爱德曼国际公关(中国)有限公司之前,徐珺倩女士拥有近十年的媒体从业经验。
在其为中国日报(China Daily)服务的多年内,她既拥有担任一线记者的经历,也以编辑的身份参与选题的整体策划报道;并以文字记者和出镜主持人等不同角色为中国日报各类平台提供英语新闻内容。
作为记者,她主要负责追踪零售、餐饮、旅游、酒店、时尚和奢侈品等领域。在此期间,她曾专访过来自世界500强及其他知名企业的高层,包括欧莱雅、米其林、万豪国际、星巴克、LVMH、爱马仕全球或中国区CEO。这一经历不仅帮助其培养了大量即时提问技巧和临场经验,同时也洞悉企业通过对外发言树立良好公众形象的策略应对。
作为编辑,她曾参与进博会、乌镇互联网大会等国家级活动的策划报道。此外,她还被派驻深圳参与香港修宪条例事件、北京参与政府组织的大型新闻活动。
徐珺倩出生于上海,毕业于上海复旦大学英语系,辅修对外汉语。