Event Details

A personal brand is how people know you and remember you – it’s the values, behaviors and qualities people think of when they think of you. In this full-day workshop, we’ll look at how to be intentional in creating a strong personal brand that represents your strengths and the value you add to the teams and business that you’re part of.

Facilitated by Em Roblin, you’ll be guided through a three step process to create a strong personal brand that will include increasing awareness around how we are currently showing up, and by mapping out the next steps we’ll need to take. Come prepared to engage – to share, reflect, and give and receive feedback with other bright-minded women.

In this workshop you will try to create your strong personal brand, speak out at the right times, communicate with intention and clarity, what's more you will meet and share with like-minded women. so it is not a place to learn something new but also a platform to know professional women from other organizations, sharing and communication with peers with empower your mind and ability.

This is an open course for professional women committed to their own growth. We welcome professionals from all industries and backgrounds.
This course will be conducted in English.

The Details

Key Objectives
Professionals that attend can expect to: 
•Understand how to create a strong personal brand
•Know how to tactfully let others know who you are and what is important to you
•Look at the gender lens and what will be effective in how you display your strengths
•Increase awareness around how you currently show up to others and identify gaps to how you see yourself
•Connect and share with other bright-minded women

Special Registration Information: 
You must register in advance. Walk-ins will not be accepted. Attendees need to pay by June, 16, 2017. Limited spots are available and attendance is given on a first-come, first-served basis.


8:45 AM - 9 AM
9 AM - 12 PM
Morning Session
12 PM - 1 PM
Lunch Break
1 PM - 5 PM
Afternoon Session

Feedback from Participants

  • There were many attractive and practical tips and feasible guidance. (@Black & Veatch)
  • I like the role-play games and there were a lot of specific suggestions from Em, very helpful. (@Hogan lovells)
  • It would be good to receive more feedback of my weakness, not always good things.(@Westinghouse)


  • Em Roblin

    Em Roblin

    Em has been based in Beijing for a decade and has been working regionally in Asia since she founded LEAP in 2010. Em is focused on developing female leaders. She works with organizations by creating meaningful learning journeys for women and by partnering with executives to drive change and create more inclusive environments. Em has worked with Fortune 500 companies from a range of industries including technology, manufacturing, pharmaceutical, consumer products, financial services and more. She has a strategic alliance with a US-based management consulting firm and collaborates on global D&I projects with leading companies.
    Em also works with professional women outside of organizations through her quickly growing peer coaching program, where she is the creator and cofounder, The Fulfilled Self. This initiative attracts achievement oriented professional women who want to maximize their impact and be their best selves.
    She has been invited as a guest lecturer at several notable universities including Peking University, Tsinghua University, Cheung Kong Graduate School of Business, INSEAD, and was recipient of the Ernst & Young Women in Business Inspiration Leadership Award in 2011. She is Canadian, with an MPA from Ryerson University and a BAH in Education and Mathematics from Queen's University.

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Please register and pay by Jun,16, 2017.

Standard Price RMB 2,675

Please register and pay by Jun,16, 2017.

Standard Price RMB 2,996

Cancellation Policy

If you cannot attend a training for which you have registered, please cancel your registration no later than five business day prior to the training. If you fail to notify AmCham China of your cancellation in a timely fashion, you will be charged for training costs. To cancel you can: 1) email training@amchamchina.org, or 2) cancel online if you registered for the training through the website. Your cooperation in this matter supports AmCham China in maintaining the quality of its trainings and is appreciated by your fellow members and the organization.