Event Details

This course will be conducted in Chinese.

This course is intended for Government Affairs (GA) practitioners who are seeking to deepen their understanding of business advocacy and best practices. Specifically, the program focuses on how to identify the right stakeholders, build win-win solutions, and communicate effectively with their internal & external stakeholders.

Course Outline:

Government Affairs: From Good to Great:
What has changed in the New Normal, and how should GA professionals be prepared for the new challenges?
How to think strategically about government affairs?

External Stakeholder Mapping
When presented with a specific advocacy goal, how to design advocacy strategy, who to engage and how to find “win-win” opportunities?
How to establish a systematic and professional government relations network to achieve the business objective?

Internal Stakeholder Management and Communication:
How to engage and influence different functions so that they can support advocacy goals?
How to craft concise talking points for senior executives from headquarters?
How to present to senior executives with logic and assertiveness?

How is this course different from other trainings?

1. Practical: It is designed by GA practitioners and conducted by GA practitioners. It is loaded with best practices and offers operational templates that can serve as a practical guide
2. Hands on: The learning is experience-based and hands-on. Participants will be presented with scenarios based on real cases, and they are required to analyze which external stakeholder they can leverage to solve the issues and why. Learning points are delivered through case studies, simulations, role playing, and feedback in an interactive discussion.
3. Sustainable: This is the first AmCham training program that offers mentoring and coaching to the participants, so they can achieve long-term sustainable growth. A group of highly respected GA and business leaders will serve as mentors to share their experience and best practices during the training session. And specifically what values does coaching offer?
• Clarify thinking processes based on massive information, knowledge and experiences and translate them into business language.
• Think about GA from broader business perspectives and reach high level of empathy with business partners.
• Raise level of self-confidence when communicating with business executives.
• Remain comparatively neutral and cool in dealing with conflicts between business and government in order to constantly explore alternatives.
• Or/and developing areas that line managers expect and align with participants.

Feedback from Participants
  • Highly efficient and creative training sessions, and it’s the only on-the-ground GA training that I have participated in during my 8 years as a GA professional.
  • Systematically went through the government affairs work.
  • The mindset – helpful for future work; The model – helpful for effective advocacy.
  • Professional and interesting
  • Highly summarized models and theories
  • Great preparation and delivery
  • Well designed, excellent trainers

Who Should Attend?
GA associates and managers with some GA-related experience who want to have a systematic improvement of their skillsets.
People who need to have a better understanding of how to strategically plan for advocacy activities and support business objectives.

Special Registration Information:
You must register in advance. Walk-ins will not be accepted. Attendees need to pay by Sep 5, 2016. Limited spots are available and attendance is given on a first-come, first-served basis.

Cancellation Policy:
If you cannot attend a training for which you have registered, please cancel your registration no later than five business days prior to the training. If you fail to notify AmCham China of your cancellation in a timely fashion, you will be charged for training costs. To cancel you can: 1) email training@amchamchina.org, or 2) cancel online if you registered for the training through the website. Your cooperation in this matter supports AmCham China in maintaining the quality of its trainings and is appreciated by your fellow members and the organization.

Agenda

8:45 AM - 9 AM
Registration
9 AM - 12 PM
Morning Session
12 PM - 1 PM
Lunch+Best Practice Sharing by mentors
1 PM - 5 PM
Afternoon Session
5 PM - 5:30 PM
Reception

Speakers

  • Haiying  YUAN

    Haiying YUAN

    Mr. Yuan has thirty years’ experience in the Chinese Government, including senior diplomatic postings in Washington D.C., as China’s Agriculture Attaché, and in Rome, as the Alternate Representative to the United Nations Food and Agriculture Organization (UNFAO). He has been involved in negotiations on numerous bilateral and multilateral agreements in the areas of trade, investment, agriculture, forestry, fishery and environmental protection. For his efforts, Mr. Yuan received an Outstanding Contribution Certificate from the U.S. Secretary of Agriculture and Outstanding Contribution Awards from the U.S. Forest Service and the U.S. Fish and Wildlife Service. In China, Mr. Yuan was the Director of the Ministry of Forestry’s Department of International Cooperation, where he coordinated the Ministry’s relations and joint projects with foreign governments and international organizations.

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  • Lin GAO

    Lin GAO

    Lin has over 20 years of experience with Fortune 500 companies both in China and the U.S. across the areas of government affairs, IT, supply chain and marketing. She held the position of senior director of Global Government Affairs at Motorola Solutions China, and was responsible for managing relationship with various government bodies and trade associations for business advocacy.
    She was also responsible for corporate governance as well as CSR programs in Motorola Solutions China. Prior to this role, Lin had held multiple senior positions in Motorola including CIO for Asia Pacific, responsible for delivering end to end IT solutions for the region.
    As a certified Marshall Goldsmith leadership coach and Erickson professional coach, Lin helps executives at MNCs to further improve their leadership and communication skills. Lin is an experienced trainer in business communication (both internal & external). She is also a sought-after speaker and has spoken at several TEDx events.

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  • Brent YUAN

    Brent YUAN

    As a Senior Director, Mr. Yuan is responsible for government affairs consulting and account management. He has valuable experience working with multinational companies, specializing in government relations, public relations, crisis management and media relations. Meanwhile, Mr. Yuan also took the responsibility of leading and delivering government affairs training programs to multinational companies, along with taking a business development role to communicate with new clients and strategic alliances.
    Mr. Yuan worked in the area of public relations and market communications for ten years. He served as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies. Following his experience in the media, he worked as a public communication supervisor to several multinational enterprises, including BMW and Amway.

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  • Gloria  XU

    Gloria XU

    Gloria Xu is currently Government Affairs Director, Greater China, Dow Chemical and responsible for the company’s government engagement in the Greater China region. Prior to joining Dow, she headed the China GA functions of DuPont and Standard Chartered Bank respectively for over 10 years with rich experiences in policy development and regulatory issues. Gloria was Public Relations Manager of Alibaba.com Group and helped build up brand awareness of the company at its start-up stage in 2000-2001. From 1993 to 2000, Gloria was a political correspondent with China Daily, covering legislative and foreign affairs, military, Hong Kong , Macao and Taiwan news.

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Tickets

Members

1) One-day Course
2) This fee includes one coaching session (to be done after class).
3) Attendees need to pay by Sep. 5, 2016.

Standard Price RMB 3,500
Non-Members

1) One-day Course
2) This fee includes one coaching session (to be done after class).
3) Attendees need to pay by Sep 5, 2016.

Standard Price RMB 4,100
Members

1) One-day course PLUS 5 Coaching Sessions (to be completed within 3 months)
2) Attendees need to pay by Sep. 5, 2016.

Standard Price RMB 5,000
Non-Members

1) One-day course PLUS 5 Coaching Sessions (to be completed within 3 months)
2) Attendees need to pay by Sep. 5, 2016.

Standard Price RMB 5,500