Event Details

With the rise of a new middle class, China is an increasingly attractive market for foreign consumer goods. However, strong demand for foreign products has also created greater expectations by many Chinese consumers and a push by the Chinese government for product safety and standards. Consumer protection and aftersales support is essential for any company seeking to sustain sales growth in the world’s largest and most dynamic and unpredictable market.

China’s consumer protection culture and landscape is challenging companies’ marketing and customer service strategies. Foreign products sell in China because of their reputation for quality, and so reputation management is paramount to business success. Consistently defending products from product liability and quality claims is one of the key goals of foreign companies selling consumer goods in China. In order to do this, foreign companies must understand and successfully manage these challenges.

Attendance is free for all AmCham China members and employees of member companies. Please register online to reserve your spot. Non-members are welcome to join if space permits.

Speakers

  • Dr. Paolo Beconcini (Consultant at CARROLL, BURDICK & McDONOUGH LLP)

    Dr. Paolo Beconcini

    Consultant at CARROLL, BURDICK & McDONOUGH LLP

    Dr. Paolo Beconcini is an international lawyer with over 15 years of experience in handling product liability litigation cases on behalf of foreign manufacturers in China and helps them build up preventive and risk management structures to reduce their risks and exposure to consumer and administrative claims. He has litigated product liability cases for different consumer goods products manufacturers since 2001 in China and in other parts of the world. He counsel large corporations and small enterprises in the implementation of preventive liability structures to shield management from criminal liability.

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  • Kelly Liu (Consultant at CARROLL, BURDICK & McDONOUGH LLP)

    Kelly Liu

    Consultant at CARROLL, BURDICK & McDONOUGH LLP

    Ms. Liu is experienced in providing product liability counseling, especially in the automotive sector. Since 2012 she co-run with Dr. Beconcini a China warranty and product liability risk prevention and litigation program for some most know auto brands in the world. She also specializes in regulatory and administrative product liability matters such as recall of defective products. She has represented clients before arbitration commissions as well as handled litigation.

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Agenda

3:00 PM - 3:30 PM
Registration
3:30 PM - 4:40 PM
Presentation and Q&A
4:40 PM - 5:00 PM
Cocktail Reception

About M2M Series

The M2M series (Member-to-Member) is AmCham China’s commercial event platform. M2M events are sponsored by companies seeking to share the latest information about their products, services, technologies, or expertise with fellow AmCham China members. These company-sponsored events are free for all AmCham China members and employees of member companies. The M2M program and any use of AmCham China’s name and participation by AmCham China’s personnel in such program in no event constitutes an endorsement, express or implied, of any product, service, program, or company. AmCham China reserves the right to offer, modify, suspend, or cancel the M2M events in its sole discretion.