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The AmCham China Marketing, Advertising and Public Relations Forum is pleased to invite you to attend this event to explore the latest China Food marketing trends on Thursday, May 29.
Chinese consumers are becoming more attentive and discerning when it comes to their choices in food, placing greater emphasis on eating healthily and taking note of what's in their food and its origin. Find out what motivates consumers, what their concerns are, and what the expected food trends are for 2014 and beyond. Please join us to learn how your food company can better meet consumer demands.
Why is this important to marketers?
• Learn the latest trends in food in China, the hot topics
• Gain valuable insights to help you better market your materials in China's food industry
• Learn what new opportunities exist for businesses in China's food industry
Chinese consumers are becoming more attentive and discerning when it comes to their choices in food, placing greater emphasis on eating healthily and taking note of what's in their food and its origin. Find out what motivates consumers, what their concerns are, and what the expected food trends are for 2014 and beyond. Please join us to learn how your food company can better meet consumer demands.
Why is this important to marketers?
• Learn the latest trends in food in China, the hot topics
• Gain valuable insights to help you better market your materials in China's food industry
• Learn what new opportunities exist for businesses in China's food industry
In this upcoming event, we will be revealing the top trends from a Food Forward Report, which surveyed more than 750 Chinese consumers and food experts nationwide, with an analysis as to how these trends are impacting corporations and industry bodies and how these trends will fuel further relations between retailers, brands and consumers.
The presentation will then be followed by a lively discussion among distinguished panelists from a variety of backgrounds, including
• Ralph Bean, Director of U.S. Agricultural Trade Office Beijing
• David Liu, a celebrity food blogger and Chairman of Weber Shandwick China
• Patrick Jiang, designer and founder of DARA Livespace restaurant
The presentation will then be followed by a lively discussion among distinguished panelists from a variety of backgrounds, including
• Ralph Bean, Director of U.S. Agricultural Trade Office Beijing
• David Liu, a celebrity food blogger and Chairman of Weber Shandwick China
• Patrick Jiang, designer and founder of DARA Livespace restaurant
