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Join AmCham China to get informed about marketing best practices that will allow you to create an effective business-to-business (B2B) marketing plan for the coming year. This series of intimate roundtable trainings will focus on providing you with valuable information and usable knowledge into the B2B market while at the same time allowing you to interact with your peers and industry leaders, ensuring that all of your questions are answered.
What you will gain:
• Usable information and steps to take action regarding B2B best practices
• Usable knowledge & valuable insight
• Practical B2B marketing strategy advice
• A deeper understanding of B2B market
• Answers from industry leaders
• Insight into content marketing strategy
• Improved return on investment (ROI) and lead-2-sales conversion
• Interaction with your direct peers
Session 1: How Modern Marketing Works
Oracle Cooperation: Today's B2B marketing organizations are facing tougher challenges than ever before; fragmentation of channels, increasing demand for accountability, and a buyer empowered to research the Internet rather than speaking to sales. Modern marketing takes advantage of concepts like digital body language and lead scoring to empower marketers with the ability to drive revenue in their business. In this presentation Oracle will talk about the five tenants of modern marketing, as well as sharing best practice and real life case studies.
What you will gain:
• Usable information and steps to take action regarding B2B best practices
• Usable knowledge & valuable insight
• Practical B2B marketing strategy advice
• A deeper understanding of B2B market
• Answers from industry leaders
• Insight into content marketing strategy
• Improved return on investment (ROI) and lead-2-sales conversion
• Interaction with your direct peers
Session 1: How Modern Marketing Works
Oracle Cooperation: Today's B2B marketing organizations are facing tougher challenges than ever before; fragmentation of channels, increasing demand for accountability, and a buyer empowered to research the Internet rather than speaking to sales. Modern marketing takes advantage of concepts like digital body language and lead scoring to empower marketers with the ability to drive revenue in their business. In this presentation Oracle will talk about the five tenants of modern marketing, as well as sharing best practice and real life case studies.
Session 2: Creating Successful B2B Marketing Strategies
Creating a great B2B marketing strategy is an increasingly complex process in an ever-changing landscape. During this session, you will gain vital information to help you understand your role in the B2B market and valuable 1-to-1 feedback from industry experts.
Session 3: Evaluating B2B ROI
How to organize, analyze and not only understand - but implement - big data generated through marketing efforts will become an increasingly complex system. The methods in which companies understand the connections between marketing and sales and the way that they track their ROI is constantly changing as consumers and businesses change. This session will seek to answer the critical question of, "how do I prove positive ROI?"
Session 4: Marketing and Sales Collaboration
Lead generation and sales conversion remains an obstacle to many companies. How to manage data and leads generated by marketing and connect this information with sales will become a progressively more complex system. However, new understandings and theories break down these interactions in a changing business ecosystem. This session aims to provide businesses with smart solutions to overcome these new challenges and help you to explore different options and possibilities that will drive higher ROI to meet your business goals.
Creating a great B2B marketing strategy is an increasingly complex process in an ever-changing landscape. During this session, you will gain vital information to help you understand your role in the B2B market and valuable 1-to-1 feedback from industry experts.
Session 3: Evaluating B2B ROI
How to organize, analyze and not only understand - but implement - big data generated through marketing efforts will become an increasingly complex system. The methods in which companies understand the connections between marketing and sales and the way that they track their ROI is constantly changing as consumers and businesses change. This session will seek to answer the critical question of, "how do I prove positive ROI?"
Session 4: Marketing and Sales Collaboration
Lead generation and sales conversion remains an obstacle to many companies. How to manage data and leads generated by marketing and connect this information with sales will become a progressively more complex system. However, new understandings and theories break down these interactions in a changing business ecosystem. This session aims to provide businesses with smart solutions to overcome these new challenges and help you to explore different options and possibilities that will drive higher ROI to meet your business goals.
