This is a past event. Registration is closed. View other AmCham China events.
China's "second tier cities" are offering first-rate business opportunities while playing an increasingly prominent role in the nation's development. This informative, high-profile half day event features unique insights into three of China's prominent municipal engines of economic growth: Dalian, Tianjin and Wuhan and how they brand for industry and destination tourism.
Join AmCham China for this half-day program to discuss local branding for China's second-tier cites, with a particular focus on Dalian, Tianjin and Wuhan. Business leaders from the chamber's Central China, Northeast China and Tianjian chapters, along with US Embassy officials and US Consulate representatives will offer insights on the industrial branding of the three major second-tier cities. General managers from international hotels and public relations companies will offer their views on how these second-tier cities differentiate themselves from others in China, in terms of tourism, historical legacies, culture, and lifestyle branding. A branding case study on Chengdu will be featured. Come and join us for cocktails after the event!
Join AmCham China for this half-day program to discuss local branding for China's second-tier cites, with a particular focus on Dalian, Tianjin and Wuhan. Business leaders from the chamber's Central China, Northeast China and Tianjian chapters, along with US Embassy officials and US Consulate representatives will offer insights on the industrial branding of the three major second-tier cities. General managers from international hotels and public relations companies will offer their views on how these second-tier cities differentiate themselves from others in China, in terms of tourism, historical legacies, culture, and lifestyle branding. A branding case study on Chengdu will be featured. Come and join us for cocktails after the event!
Register now to get your questions answered by local experts, discover business building opportunities, and network with fellow AmCham China members from around the country … all without leaving Beijing.
