Event Details

You are cordially invited to listen to and discuss CSR, behavioral science and neuroscience, the power of data and more with authors, fellow practitioners and educators.

This event is co-organized by APCO Worldwide ​and The Institute for Public Relations.

​About APCO Worldwide

Founded in 1984, APCO Worldwide is an independent global communication, stakeholder engagement and business strategy firm with offices in more than 30 major cities throughout the Americas, Europe, the Middle East, Africa and Asia. Stakeholders are at the core of all we do. We turn the insights that come from our deep stakeholder relationships into forward-looking and creative solutions that always push the boundaries and help our clients succeed in an ever-changing world. APCO clients include large multinational companies, trade associations, governments, NGOs and educational institutions.
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About The Institute for Public Relations

The Institute for Public Relations (IPR) is a nonprofit foundation dedicated to research in, on and for public relations.We investigate the science beneath the art of public relations™. We focus on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.​

Agenda

8:30 AM - 9:15 AM
Registration and Breakfast
9:15 AM - 9:30 AM
Opening Remarks
9:30 AM - 9:55 AM
Presentation 1: Behavioral Science and Neuroscience
9:55 AM - 10:20 AM
Presentation 2: From Awareness to Growth: Penetrating New Audiences in China
10:20 AM - 10:30 AM
Break
10:30 AM - 10:55 AM
Presentation 3: The Power of Data: Methodologies for Gaining Clarity in a Crowded Landscape
10:55 AM - 11:20 AM
Presentation
11:20 AM - 11:30 AM
Closing Remarks

Speakers

  • Tina McCorkindale (President and CEO of Institute for Public Relations)

    Tina McCorkindale

    President and CEO of Institute for Public Relations

  • Sarab Kochhar (Director of Research at Institute for Public Relations)

    Sarab Kochhar

    Director of Research at Institute for Public Relations

  • Jim Lin (Media Relations at IBM, China)

    Jim Lin

    Media Relations at IBM, China

  • Gary Li (Associate Director of APCO Worldwide)

    Gary Li

    Associate Director of APCO Worldwide

Tickets

Free Attendance
Door Price Complimentary

About M2M Series

The M2M series (Member-to-Member) is AmCham China’s commercial event platform. M2M events are sponsored by companies seeking to share the latest information about their products, services, technologies, or expertise with fellow AmCham China members. These company-sponsored events are free for all AmCham China members and employees of member companies. The M2M program and any use of AmCham China’s name and participation by AmCham China’s personnel in such program in no event constitutes an endorsement, express or implied, of any product, service, program, or company. AmCham China reserves the right to offer, modify, suspend, or cancel the M2M events in its sole discretion.