3·15之后:消费市场合规与品牌声誉管理新挑战

3·15国际消费者权益日 之后,消费者保护、企业合规以及品牌声誉管理再次成为社会和监管关注的重点。特别是随着直播电商等新型消费模式快速发展,面向消费者的企业在营销宣传、平台经营和消费者沟通方面面临更加复杂的法律与舆情环境。


3月16号下午,商会将邀请来自法律和公关领域的专家,探讨企业在当前消费环境下面临的主要风险与应对策略。法律专家将解读《直播电商监督管理办法》的监管要点及其对企业合规运营的影响,并结合近年来职业打假索赔的司法实践变化,分析企业在应对职业打假与防范商业诋毁风险方面的法律边界与实践建议。公关专家将结合多个315消费者舆情危机案例,分享企业在面对消费者投诉、媒体曝光或网络舆情时的危机公关思路与应对策略,探讨企业如何在突发舆情事件中进行有效沟通、控制风险,并维护品牌声誉与消费者信任。


通过法律解读、案例分析与实务经验分享,本次活动旨在帮助企业更好地理解当前消费者监管与舆情环境的变化,提升企业在消费者风险管理、合规运营和声誉保护方面的应对能力。



活动详情:

  • 活动形式:线下 & 线上
  • 活动地点:华盛顿会议室,商会北京办公室
  • 活动时间:3月16日 (周一)下午 2:30 - 4:30
  • 活动语言:中文
  • 联系方式:Lola Wei, lwei@amchamchina.org; Ada Yang, ayang@amchamchina.org; Melody Wen mwem@amchamchina.org

注意:

  • 本次活动需提前注册
  • 请使用您的公司邮箱进行报名
  • 2026年3月12日后将不可退票

Agenda

1:30 PM - 1:35 PM
Check-In
1:35 PM - 2:05 PM
直播电商监督管理办法的颁布及其影响
《直播电商监督管理办法的颁布及其影响》背景介绍
《办法》解读与具体案例分析
合规建议
《直播电商监督管理办法的颁布及其影响》背景介绍
《办法》解读与具体案例分析
合规建议
view more
2:05 PM - 2:35 PM
近年来职业打假人索赔的实践与应对
近年职业打假人索赔乱象梳理:“啄木鸟”还是“寄生虫”
司法实践对职业打假人索赔的态度转变:食品药品vs其他
如何区分真监督vs假维权
职业打假的商业诋毁风险
企业应对职业打假人的措施及合规建议
近年职业打假人索赔乱象梳理:“啄木鸟”还是“寄生虫”
司法实践对职业打假人索赔的态度转变:食品药品vs其他
如何区分真监督vs假维权
职业打假的商业诋毁风险
企业应对职业打假人的措施及合规建议
view more
2:35 PM - 3:05 PM
消费者舆情危机公关与品牌声誉维护
3:05 PM - 3:30 PM
Q&A

Speakers

  • Charles Feng (Senior Partner at Tahota(Beijing)Law Firm)

    Charles Feng

    Senior Partner at Tahota(Beijing)Law Firm

    Mr. Feng serves as the Senior Partner, Head of the International Business Division at Tahota (Beijing) Law Firm. Mr. Feng is a reputable IP and data law expert with substantial experience on intellectual property law, data protection law and anti-trust law with reputable international law firm and Chinese law firms, focusing on IP litigation and enforcement, trademark and patent portfolio management, as well as data protection and cyber security related legal practice. Mr. Feng has represented numerous foreign clients from US, EU and Japan at various levels of courts as well as administrative organs in China. Mr. Feng is particularly experienced in addressing clients' commercial needs in the areas of IP litigation, arbitration and prosecution, including patent, copyright, trademark, and domain names, unfair competition, trade secrets. He has also been involved in IP transactional work, including the drafting, negotiation and enforcement of IP assignment or licensing agreements. Besides, he also represented a number of multinationals in dealing with legal matters in relation to cyber security, personal information and data protection. As a highly regarded expert at home and abroad, Mr. Feng is currently serving as the Consultant Expert to Guiding Case Research Center of Supreme People’s Court of China, Vice Director of Copyright Society of China, Standing Committee Member of China Intellectual Property Law Association, an IP Expert for EU-China IPR Helpdesk as well as a member of American Bar Association, China Bar Association and INTA.

    Mr. Feng has B.A. and an LL.M. from China Foreign Affairs University and LL.M. from Duke University, United States. He is the first graduate student to receive a Diploma in Intellectual Property Law at Duke University School. Mr. Fung speaks Chinese, English and Japanese as his working languages.

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  • Aggie Liu (Partner at Bakermckenzie FenXun)

    Aggie Liu

    Partner at Bakermckenzie FenXun

    Aggie Liu is a partner of FenXun Partners. She provides advice covering a full range of intellectual property-related services, including enforcement, litigation, licensing, auditing and DD, copyright and designs, domain disputes, digital content and AI related intellectual property matters, etc. Aggie advises and represents international and domestic clients from various business sectors, including pharmaceutical and medical devices, technology, media and communications, luxury and fashion, consumer goods and retail, food and beverage, electric vehicles, etc.

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  • 乌兰图雅 (玲珑格致国际公关咨询(北京)有限公司总经理 ,北大国家发展研究院MBA职业导师,北京大学内蒙古校友会副会长 at Ulan Public Relations Consultancy PTE.LTD.)

    乌兰图雅

    玲珑格致国际公关咨询(北京)有限公司总经理 ,北大国家发展研究院MBA职业导师,北京大学内蒙古校友会副会长 at Ulan Public Relations Consultancy PTE.LTD.

    2014年,乌兰图雅创立了玲珑格致国际公关咨询(北京)有限公司。自2018年起,她担任北大国发院职业导师。她于2003年入职香港智汇国际公关公司,先后任职全球领先的美国福莱国际传播咨询公司、中国美国商会等机构。

    入行公关15年,她坚持耕耘于公关、营销、品牌建设等专业领域,先后服务于中外企业客户,从世界500强企业到国内初创企业,客户遍及全球各个国家和地区,包括美国、英国、澳大利亚、丹麦、荷兰、比利时、法国、日本、台湾、香港等。

    她服务过众多各行业的领军型企业,包括:世界500强企业卡特彼勒、世界500强企业艾默生电气、世界500强企业百事公司、顶级皮草认证机构哥本哈根皮草、人工耳蜗技术领军企业澳科利耳、全球顶级篮球联赛NBA,著名汽车品牌奔驰、领先快消品厂商高露洁、日本排名靠前的森滨田松本律师事务所等等。她服务过的其他外资企业客户还包括:Siebel Systems、Juniper网络公司、Amdocs、Zoran、GN Netcom、Visto公司等IT及电子类客户,以及U21高教在线、荷兰Nyenrode商学院、芝加哥大学商学院等教育类客户。

    在国内,通过建立公关和品牌意识,利用前沿的市场营销及数字营销技巧,她致力于帮助更多的本土企业快速建立品牌打开市场。

    她本科毕业于北京第二外国语学院,英语学士学位,英语专业八级。她在北京大学国家发展研究院读国际MBA,获得了比利时鲁汶根特商学院MBA学位。

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Tickets

线上会员票
Standard Price RMB 150
线下会员票
Standard Price RMB 150
线上非会员票
Standard Price RMB 450
线下非会员票
Standard Price RMB 450

Venue

Washington Room, 3F

Floor 3, East Gate 1, Pacific Century Place,
2A Workers' Stadium North Road,
Chaoyang District, Beijing, 100027 北京市朝阳区工体北路甲2号,盈科中心东一门3层。 邮编100027

Beijing, Chaoyang District, China

If you have any questions please contact Lola Wei

Contact Organizer

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