*Please note that this training will be conducted in Chinese*

本课程为中文授课。

In the rapidly changing policy environment, the government relations management and strategy that ensures efficient operation is one of the key drivers for the steady growth of enterprises. This training aims to help government affairs practitioners better manage and maintain the relationship between enterprises and government departments, understand how to more effectively advocate the demands of enterprises to the government, and deal with various practical issues prudently based on mastering key work principles, thereby supporting the strategic goals of enterprises, seizing macro-opportunities, and dealing with potential challenges.

The course will be delivered from the perspective of the work style of multinational enterprises, focus on how to find the right stakeholders, explore how to communicate specifically with the government based on win-win solutions, and conduct effective internal coordination and communication within the company, in order to establish the cooperation mechanism and handle related problems properly.

This course is intended to enhance the following skillsets:

• Key Stakeholder Management Capability: How to define the correct key government departments and achieve win-win solutions.

• Establishing Relationships and Solving Problems: How to establish effective government relationships and promote the solving of issues related to business development demands.

• Communication Skills: How to explain the relatively complex corporate affairs and corresponding demands, and express them clearly.

Who Should Attend?

• GA associates and managers who want to have a systematic improvement of their skillsets.

• People who need to have a better understanding of how to fully and comprehensively carry out government relations work, effectively plan for engagement and advocacy activities, and support business objectives.

Course Outline (Proportion of Training Time):

1. Identify Key Government Stakeholders (18%)

1) Role of the Chinese government in economic activities

2) Structure of the Chinese government

3) Making of the stakeholder mapping

4) Relationship between government agencies

2. Develop the Engagement Plan (20%)

5) Equal-level principle of government meetings

6) Matrix communication channels

7) Framework of the engagement planning

8) Communication goals and strategies

9) Participation analysis in government affairs-related activities

3. Before, During and After the Engagement (27%)

10) Briefing book and the pre-meeting briefing

11) Win-win cooperation and suggested talking points

12) General dos and don'ts of government communication

13) The influence of corporate work style on communication

14) Meeting protocols and procedures

15) Post-meeting work communication

4. Mindsets/ Principles of Government Relations Management (35%)

16) Issue management and case study

17) Challenge of the uncertainties and strategic development

18) Establish the cooperation mechanism

19) Industry characteristics and capability requirements