Training Summary

*Please note that this training will be conducted in Chinese

*The online training @Teams link will be sent to applicants before the course starts


In the era of digital transformation, corporate content marketing and brand communication face the triple pressures of soaring demand, high frequency, and rising costs. Traditional production workflowsโ€”reliant on professional design and filming teamsโ€”are slow, expensive, and ill-equipped to respond to market shifts.

This program is tailored for marketing departments, brand teams, e-commerce operations, training divisions, and SME owners. Skipping lengthy software tutorials, it cuts straight to real business applications with a unique dual-engine model: AI Visual Creativity + Digital Human Video. It deeply integrates five leading domestic AI toolsโ€”Doubao, Jimeng, Feiying, and Jianying (CapCut)โ€”guiding participants hands-on through the full spectrum from zero-cost visual design to automated video production.

In this one-day immersive workshop, you'll gain not just tool proficiency, but a scalable new paradigm for digital content productionโ€”empowering your enterprise to amplify team creativity with minimal effort, and achieve a quantum leap in content competitiveness alongside revolutionary cost control.


ใ€Course Benefitsใ€‘

1. Master an efficient AI-powered visual workflow

  • Proficiently leverage multiple AI tools to execute the end-to-end process of image restoration, enhancement, and creative design
  • Establish a standardized production workflow from image processing to video creation

2. Acquire the capability to independently produce professional-grade content

  • Create high-quality brand visual assets such as product images, promotional posters, and WeChat public account covers
  • Develop a personal digital avatar and produce content including micro-lecture videos and live streams
  • Produce professional short-form videos with cinematic quality


ใ€Course Audienceใ€‘

This course is specifically designed for individual creators, new media operators, and educators who have zero prior experience but a strong desire to create. No professional equipment or complex software is required. By leveraging a combination of domestic AI tools, participants will receive hands-on guidance through the complete workflowโ€”from AI-powered image ideation to high-quality video outputโ€”enabling a single individual to function as an entire creative team.


Notice: The training invoice will be issued and sent to the registration email within 7 working days after the training. Cancellation policy: If you are unable to attend the training you have registered for and paid, please cancel your registration at least 5 working days in advance. If you fail to notify AmCham China of your cancellation in time, we will charge the actual course fee. Thank you for your cooperation and support.

Contact: Jennifer Xu (jxu@amchamchina.org)

Speaker

  • Yanbin Liu (Gold Lecturer at Eddic China)

    Yanbin Liu

    Gold Lecturer at Eddic China

    • Over 15 years of experience in corporate training
    • Invited lecturer for Beijing Television's educational programs for many consecutive years
    • Star Lecturer for the Office Series Courses on China Trainer Network
    • Certified Trainer of the Structural Thinking Copyrighted Course
    • British Official Mind Mapping Certified Trainer (TLI)
    • Microsoft Certified Trainer (MCT) and MicrosoftๆŠค่ˆช Technology Expert (MVP)
    • Project Management Professional (PMP) certified by the Project Management Institute (PMI)

    ใ€Areas of Expertiseใ€‘
    • Structural thinking, structured writing, presentation and expression, mind mapping, data analysis thinking
    • Microsoft Office suite, Tableau dashboards, Power BI dashboards, Project management software
    Ms. Liu Yanbin has been dedicated to the field of workplace training, with 8 years of experience in teaching thinking-related courses and 15 years of experience in teaching office productivity courses. She has unique insights into conventional Office tools, intelligent data analysis tools, mind mapping, structural thinking, and data thinking. She is skilled at integrating tools with logical thinking, innovative thinking, and other approaches, applying them to practical work and training.

    ใ€Specialized Coursesใ€‘
    She has developed exclusive copyrighted courses, including "Kung Fu Classroom: 36 Strategies for Data in the Workplace," "Know What You Want: The WPS Office Solution," "Ten Core Practices for Perfect Business PPT Presentations," "Office Business Combat: Efficiency-Boosting Combinations," "Easy PowerBI Series," "Key Extraction Skills to Increase Efficiency by 10 Times," "Insight into Data Value: Smart Use of Data Thinking," "Smart Use of Data Analysis to Uncover the Truth Behind Data," "Building Efficient Information Communication Processes with Outlook," "Refuse Mediocrity: Create Powerful Influence with PPT," and "Master Tableau: All-Around Practical Training," among more than ten courses. These courses are grounded in real-world application, combining theoretical depth with practical implementation. She has delivered over 1,000 training sessions, reaching more than 10,000 participants, with a course satisfaction rate exceeding 95%.

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Course Outline

Agenda

9:00 AM - 12:00 PM
Morning Session
12:00 PM - 1:00 PM
Lunch Break
1:00 PM - 4:00 PM
Afternoon Session

Tickets

Card-holding Members and Employees of Member Companies
Standard Price RMB 1,580
Non-members
Standard Price RMB 1,780
Corporate Group Ticket for 5 Participants
Standard Price RMB 7,500