Event Details


This course will be conducted in Chinese.



Due to changes in the macro regulatory environment and recent major accidents in certain industries, new laws and regulations have become more frequent and stricter, and the supervision situation has become severe for enterprises, causing uncertainties and challenges for business operations and future development. Various issues related to government affairs have also followed, some may even develop into crises and impact enterprises.


This course is intended to help Government Affairs (GA) practitioners to better systematically sort out the professional working system, explore how to deal with crises related to government affairs, prepare adequately, and share best practices and cases.


Specifically, the program focuses on how to systematically deal with crises/ issues and government on-site inspections through building on basic capacities and effective communication with stakeholders to find the best solution.



Course Outline:


1. Basic Concept


• What is a government affairs crisis/ issue?

• How about the regulatory and enforcement environment? How about the development trend in the future?


2. Systematic Crisis/ Issue Management


• What is the basic principle and systematic process to deal with the issue?

• How to establish a systematic and professional government issue management system based on a win-win solution?


3. Dealing with On-site Inspection


• What is the basic principle and systematic process to deal with the on-site inspection issue?

• What kind of potential scenarios could happen during the onsite inspection? How to assess the situation and deal with it?



Who Should Attend?


• GA professionals that want to have a systematic improvement of their skillsets.

• People who need to have a better understanding of how to systematically work for government affairs issue management.



Speakers

  • Brent Yuan (Partner and Senior Director of Yuan Associates)

    Brent Yuan

    Partner and Senior Director of Yuan Associates

    Brent Yuan joined Yuan Associates in January 2010 and become a partner in January 2017.

    As the Senior Director for Yuan Associates, Mr. Yuan is responsible for client services across multiple sectors like manufacturing, IT, services, pharmaceuticals, and agriculture, etc. Mr. Yuan focuses his energy on helping international clients to promote the corporate reputation and address operational challenges, specializing in government relations and external communications. Since July 2016, Mr. Yuan has been the firm’s key trainer for the Government Affairs Certificate Training Program of the American Chamber of Commerce in Beijing, which has received massive positive recognition after three years of operation.

    Mr. Yuan has valuable experience working with multinational companies, concentrating in public relations, branding, crisis management, and media relations from ten years of professional experience in relevant fields at both media outlets and multinational enterprises. Before joining Yuan Associates, Mr. Yuan worked as a public communication supervisor to several multinational enterprises, including BMW and Amway. Prior to working in the public relations sector, Mr. Yuan started his career as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies.

    Mr. Yuan holds a bachelor’s degree in English from Beijing International Studies University.

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Tickets

Employee of Member Companies

Please be noted that you must register and complete the payment before Nov 16th.

Standard Price RMB 850
Non-member

Please be noted that you must register and complete the payment before Nov 16th.

Standard Price RMB 1,100