此活动为线上中文培训

This online training will be conducted in Chinese.

[Course Background]

This course is designed to solve the common business people in the speech expression of vague goals, illogical and lack of infectious pain points, through the systematic construction of strategy, structure, empathy, presentation, improvisation and craftsmanship of the six core thinking, and provide SPA model, PVP framework and other practical tools and visualization, task-based interactive teaching methods, to help students (especially managers) in one day to master the whole process of expression ability from accurate positioning goals, designing logical framework, establishing emotional connection to flexible response to accidents and continuous refinement, and ultimately achieve efficient, accurate and influential communication in business situations. It helps participants (especially managers) to master the whole process of expression ability from accurate target positioning, designing logical framework, establishing emotional connection to flexible response to accidents and continuous refinement, and finally realize efficient, accurate and influential communication in business scenarios.

[Course Features]

Adopt visual presentation method to mobilize students' right-brain thinking and bring creativity into play

Adopting task-based learning to make the course form visualization, flow, easy for students to understand and apply

The introduction of a variety of teaching forms, so that the course is not confined to the traditional form, fun and learning experience

[Applicable Objects]

This course is mainly for middle and senior managers and professionals who need to improve the precision and influence of expression in key business scenarios such as reporting, negotiation and proposal.

[Course Benefits]

Strategic thinking: how to find the target of output, so as to quickly build the purpose of expression;

Structural thinking: learn to design the framework structure of expression in different scenarios from a systematic level;

Empathic thinking: learn how to express empathy in business expression;

Presentation Thinking: how to enhance emotional value and form charismatic expression in business scenarios;

Improvisational thinking: how to deal with "accidents" in the process of expression;

Craftsman thinking: how to train a set of professional process of business expression ability for a long time.

[Course Outline]

Module 1 strategic thinking: how to quickly locate the strategic thinking of an expression (to the strategy to do a "SPA")

• Quickly clarify the audience/user profile and the specific connection between the content and the audience;
• Quickly analyze the expresser's own characteristics and strengths in relation to the topic;
• How to find the specific target of commercial output through effective positioning;
• Quickly locate the content of expression in three points: core point, support point, and material point.

Module 2 structural thinking: how to design the audience listening experience and cognitive experience (to the audience's ears to do a "SPA")

• 4W principles of conventional expression opening design: and customers/users/listeners to quickly establish specific links
• The law of the cross of the ending design: how to use the end effect of the key moment, the output of business impressions;
• The main body of the PVP (fact-concept, concept-fact, known-unknown, familiar-unfamiliar): how to use the group block thinking, the design of the framework of the commercial output (persuasive structure, informative structure, motivational structure): Problem-solution type, layer-by-layer progressive type, golden circle type. Module type;
• Transitional linker design for subject expression.

Module III empathic thinking: how to let the audience feel the expression of emotion (to the audience's reception to do a "SPA")

• The use of case empathy, GROW design case narrative line, details and emotions;
• Empathize with data and give it meaning;
• Linguistic empathy
• Simple: how to highlight the most important information;
• Specific: using specific objects or images to close-up information;
• Unexpected: influencing your audience in an unexpected way;
• Emotion: designing emotions to affect your user/listener. Deepen memorization.

Module 4 Presentation Thinking: (using visual design to guide the audience and create empathy) How to take care of the audience's eyes

• Props use: business PPT notes, with PPT skills; physical props design ideas;
• How to train body language in business expression (eye coaching, use of gestures, pay attention to facial expressions, pay attention to standing posture)
• How to effectively train the voice changes, convey emotions

Module 5 Improvisational thinking: (how to deal with complex and changing communication scenes)

• How to deal with emergencies in communication mindset training: Pace-Lead law, 6 seconds to deal with the law of emotional emotions;
• How to deal with the uncertainty of challenging questioning sessions: topic echoing, easing, and migration methods;
• How to predict unexpected events in communication from the field and design possible responses with reference to six dimensions: time, space, people, relationships, topics, and processes;
• How to effectively utilize the "events" in the communication scene, and turn "waste" into treasure.

Module 6: Craftsman thinking: comprehensive exercises and how to continue to train the expression ability

• How to adjust the mindset of the expresser;
• The process of expression training is organized;
• Comprehensive combat feedback.

Training Details：

• Format: Online, Microsoft Teams
• Time: August 27, 9 AM-4 PM
• Language: Chinese
• Contact: Christine Chen (Christine.Chen@amchamChina.org)