*Please note that this training will be conducted in Chinese.

*The online training @Teams link will be sent to applicants before the course starts.

Background

In the age of globalization, business English writing is essential for workplace communication. It helps convey information effectively and enhances the professional image of individuals and companies. This course aims to equip students with key business English writing skills in the AI era, combining theory and practice to achieve efficient and professional communication.

The course focuses on the core purpose of business writing—delivering power and value—and compares AI and human writing to highlight the importance of mastering these skills in a rapidly evolving technological landscape. Students will learn cross-cultural communication principles, the 6C principles (Correct, Clear, Concise, Concrete, Complete, Courteous), and other core content to excel in various business scenarios and improve their writing and communication quality.

Whether you are a beginner or a working professional, this course offers practical skills and methods to significantly enhance your business English writing.

Applicable to

Employees of companies who use English as a working language and need to communicate in business English across cultures.

Benefits

1. Define the characteristics of effective business English writing, identify the appearance and root causes of conflicts in business English writing, and create a professional and well-trained brand image of individuals and teams.

2. Take the "6C Principles" as the quality goal and the "5 Steps" as the structure, and realize the value communication at your fingertips in business English writing.

3. Deepen the use of skills in the 7 specific scenarios, gain feedback and coaching, be the M.V.P. of business English writing, and output valuable information.

Outline

• Module 1 Appearance

1. Define the purpose of business English writing: output power and value

2. Clarify the significance that we still need to master relevant business English writing skills in the age of AI (examples: comparison between AI and human English writing)

3. Understand the cultural differences in business English writing, and give examples of business English writing mistakes in specific scenarios: case studies and learnings

4. Tap into the golden handshake of writing and share the 6C principles of quality requirements for effective business English writing

5. Provide examples of effective business English writing, analyze their specific features and how to apply them in practice

• Module 2 Presentation

1. Polishing the details of effective business English writing, 5 steps to write with value at your fingertips:

- Step 1: Define the purpose of the communication, know your enemy and understand yourself at the beginning

- Step 2: Establish the reader's point of view, develop empathy, and output a "warm" culture

- Step 3: Establish the basic structure and apply the universal trilogy of writing and communication

- Step 4: Tips for clarifying the subject line of e-mails

- Step 5: 7 Specific scenarios for business English writing

2. Case diagnosis and practice analysis: diagnosing the "enemy" in writing

3. Application exercise: how to make writing more persuasive?

• Module 3 Efficiency

1. Summary: effective business English expressions

2. Summarize the problems, exchange ideas, and show the results of taking time for efficient communication

3. Case study: responding to complex scenarios, such as complaints and escalating conflicts

4. Scene-by-scene rehearsal and feedback sharing

5. Summarize and make action plan: learned, realized, changed, acted