Summary

Want to grow your influence and expand your professional network?

Looking to take your business to the next level?


Today, social media has become an increasingly important channel for reaching potential customers and engaging key stakeholders. More executives, entrepreneurs, and business leaders are establishing their presence online to connect directly with their target audiences and build credibility through authentic communication.


Join us for a discussion on the opportunities and challenges of building a personal brand in the digital age. The session will explore effective content strategies, audience engagement approaches, and platform-specific considerations, while sharing practical insights on how individuals and businesses can create meaningful connections and reach the right audiences through social media.


Event Details:

  • Format: In-person / Online
  • Date: October 27, 2026
  • Time: 3:00 PM – 4:30 PM (Beijing Time)
  • Venue: AmCham China Office, Beijing
  • Language: English & Chinese


Notes:

  • Tickets are non-refundable after 12:00 PM, October 25.
  • Event check-in starts at 2:45 PM.
  • Online participants will receive the Teams meeting link via email by 3:00 PM, October 26.
  • Please use your company email to register for this event.
  • Registration at the door is not accepted.
  • Fapiao will be sent to your registration email within 7 business days after the event.

Speakers

  • 杨昕潼 (个人IP操盘手 @昕潼聊商业)

    杨昕潼

    个人IP操盘手 @昕潼聊商业

  • 乌兰图雅 (上海乌兰汇友文化传播有限公司总经理 北大国家发展研究院MBA职业导师 at Ulan Public Relations Consultancy PTE.LTD.)

    乌兰图雅

    上海乌兰汇友文化传播有限公司总经理 北大国家发展研究院MBA职业导师 at Ulan Public Relations Consultancy PTE.LTD.

    玲珑格致国际公关咨询(北京)有限公司,总经理
    乌兰汇及电影金融俱乐部,主席
    北京大学内蒙古校友会,副会长
    北大国发院,MBA职业导师
    《北大承泽参考》选题委员会,委员

    2014年,乌兰图雅创立了玲珑格致国际公关咨询(北京)有限公司。自2018年起,她担任北大国发院职业导师。她于2003年入职香港智汇国际公关公司,先后任职全球领先的美国福莱国际传播咨询公司、中国美国商会等机构。

    入行公关15年,她坚持耕耘于公关、营销、品牌建设等专业领域,先后服务于中外企业客户,从世界500强企业到国内初创企业,客户遍及全球各个国家和地区,包括美国、英国、澳大利亚、丹麦、荷兰、比利时、法国、日本、台湾、香港等。

    她服务过众多各行业的领军型企业,包括:世界500强企业卡特彼勒、世界500强企业艾默生电气、世界500强企业百事公司、顶级皮草认证机构哥本哈根皮草、人工耳蜗技术领军企业澳科利耳、全球顶级篮球联赛NBA,著名汽车品牌奔驰、领先快消品厂商高露洁、日本排名靠前的森滨田松本律师事务所等等。她服务过的其他外资企业客户还包括:Siebel Systems、Juniper网络公司、Amdocs、Zoran、GN Netcom、Visto公司等IT及电子类客户,以及U21高教在线、荷兰Nyenrode商学院、芝加哥大学商学院等教育类客户。

    在国内,通过建立公关和品牌意识,利用前沿的市场营销及数字营销技巧,她致力于帮助更多的本土企业快速建立品牌打开市场。

    她本科毕业于北京第二外国语学院,英语学士学位,英语专业八级。她在北京大学国家发展研究院读国际MBA,获得了比利时鲁汶根特商学院MBA学位。

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  • James Hsu (@北美老许)

    James Hsu

    @北美老许

    James Hsu is a trainer and executive coach with a unique tech and entrepreneurial background. Formerly a product manager and 2-time startup entrepreneur, James holds a Computer Science Bachelor’s degree from the University of British Columbia, alongside an Executive MBA from the China Europe International Business School.
    In recent years, James has fully embraced the freelancer way of life, serving not only as an executive and leadership coach, but as a full-time influencer and trainer with a substantial online following. He is an avid disciple of the power of social media to spread ideas and build connections – putting his marketing, communications and public speaking skills to the test.

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  • Justin Kwan (@Justin贾老板 Founder of Principle M)

    Justin Kwan

    @Justin贾老板 Founder of Principle M

Agenda

3:00 PM - 3:05 PM
Opening
3:05 PM - 3:40 PM
Building Personal Brand & Influence
This part is in Chinese.
3:40 PM - 3:55 PM
Risks and Challenges
This part is in Chinese.
3:55 PM - 4:25 PM
Strategies that Work
This part is in English.
4:25 PM - 4:30 PM
Q&A

Tickets

AmCham China Members

会员票

Standard Price RMB 150
Non-Members

非会员票

Standard Price RMB 450

Venue

AmCham China Washington Room

Floor 3, East Gate 1, Pacific Century Place, 2A Workers' Stadium North Road
北京市朝阳区工体北路甲2号, 盈科中心东一门3层。

Beijing, Chaoyang District, China

If you have any questions please contact Brennan Huang

Contact Organizer

+8613581983641

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