Mingjuan Hou is the Vice President of Qualcomm. In her role, she leads and manages Qualcomm’s brand strategy, corporate communications, product marketing, digital communications, and media/industry analyst relations in China, and providing communications counsel to senior management.

Mingjuan has more than 20 years of rich experience in corporate communications, branding, marketing strategy, digital communications, crisis management and public affairs.Since joining Qualcomm in 2002, she led the team successfully executing multiple branding and marketing campaigns and spearheaded long-term strategic collaborations with renowned IPs such as China National Geography and the KPL. These initiatives have significantly broadened and deepened the presence of Qualcomm’s corporate brand — as well as its product brands, Snapdragon® and Qualcomm Dragonwing™ — across more diverse, consumer-relevant touchpoints, which greatly enhance their awareness and reputation in the Chinese market. She led to establish Qualcomm’s corporate communications strategy and social media platforms in China, and helped develop co-marketing strategy with leading Chinese smart device makers, auto companies, e-commerce platforms, IoT vendors and many more. In addition, She is also a long-standing advocate for advancing women in technology. Leveraging her own career journey and Qualcomm’s best practices, she actively champions the empowerment of women and supports their continued growth, impact, and leadership across the tech industry.

Mingjuan is a recipient of a number of industry and corporate leadership awards, including 2023 Forbes China Top 100 Businesswomen, the Most Influential Businesswomen 2021 by Futune China, the Most Notable Businesswomen 2020 by Cyzone, the Mulan Yue Xianghui Empowerment Award 2024 by Xinhuanet, the Best 5G Practionioner 2020 by Communications World.

Emma advises APAC’s largest brands and CEOs on reputation, corporate and financial transactions, and crises. Formerly Weber EVP and APAC CEO, she founded, sold and led an MBO to buy- back her firm, leading Sandpiper in just 5 years to become the largest independent strategic communications and public affairs group in APAC, with 14 offices and revenue increasing five-fold. Sandpiper has received numerous awards including Global Corporate Consultancy of the Year, APAC Financial Consultancy of the Year, APAC Regional Network of the Year, APAC Specialist Agency of the Year, APAC Best Place to Work, and top five Creative Agency.

Emma received the 2024 Sabre Award for Outstanding Individual Achievement and 2025 PRCA PR Leader of the Year. She is vice-chair of PRCA APAC, former board member of PRHK and IABC’s International Advisory Committee; MBA and EMBA lecturer, mentor to businesswomen. She sits on the board of two Hong-Kong based charities.

Kelly specialises in advising clients in complex and highly-regulated industries globally on strategic communications challenges and issues. She has more than 20 years’ experience in communications, public affairs, and ESG strategy across a range of corporate, financial and consumer sectors in Asia Pacific, the Middle East, and Europe.

Prior to Sandpiper, Kelly held senior roles with consultancies in Asia Pacific and Europe. She has also worked in-house for Emirates Airline; energy company Ausgrid; and food and beverage multinational, Lion, managing corporate and public affairs. She started her career as a journalist for New Zealand national broadcaster, Radio New Zealand before starting in communications at Bell Pottinger in London. She is the recipient of multiple industry awards for her client work globally. In 2020 she was named as one of Campaign Asia’s Top 40 Under 40 for communicators in the region, and in 2023 she was named in PRovoke Media’s Innovator 25 list.

Kelly is certified in investor relations through the Investor Relations Society (UK), and a qualified Global Reporting Initiative (GRI) auditor for sustainability reporting.